Privacy Policy
BG Remover ("we", "our", or "us") operates the BG Remover desktop application (the "App"). This page explains what information we collect, why we collect it, and how it is used.
1. Information We Collect
The App collects minimal data necessary to operate and improve the service:
- Installation attribution: A one-time anonymous code embedded in the installer filename is sent to our servers at first launch to attribute the install to a marketing campaign. No personal data is included.
- Usage analytics: Aggregate, non-personally-identifiable telemetry (e.g., crash reports, session length) may be collected to improve stability.
We do not collect names, email addresses, payment information, or any data that identifies you personally. Images you process are handled entirely on your device — they are never uploaded to any server.
2. How We Use Information
- To measure the effectiveness of advertising campaigns (anonymous attribution only).
- To diagnose crashes and improve App stability.
- To understand aggregate usage patterns.
3. Data Sharing
We do not sell, rent, or trade any user data. Attribution data may be shared with advertising partners (e.g., Google Ads) in anonymous, aggregated form only.
4. Data Retention
Anonymous attribution records are retained for up to 90 days. Aggregate analytics data may be retained indefinitely in anonymised form.
5. Third-Party Services
The App uses an on-device AI model for background removal. No image data leaves your device. The App may load content from our hosting domain via an embedded browser.
6. Children's Privacy
The App is not directed at children under 13. We do not knowingly collect data from children.
7. Changes to This Policy
We may update this policy periodically. The "Last updated" date reflects the most recent revision. Continued use of the App constitutes acceptance of the revised policy.
8. Contact
Questions? Email us at privacy@image-utils.com.